Page views: A page view is generated every time a user views a page displaying Google ads. We'll count one page view regardless of the number of ads displayed on that page. For example, if you have a page displaying three ad units and it's viewed twice, you'll generate two page views and six ad unit impressions.- Clicks: The number of times the ads were clicked on in the given reporting period.
- Page CTR (Click-through rate): The number of ad clicks divided by the number of page views.
- CPC (Cost per click): The average amount paid by the advertisers for each ad click.
- Page RPM (Revenue per mille): This is revenue per 1,000 page views. RPM = (Page views x CTR x CPC) / 1,000
Thursday, March 14, 2013
Blogger Study
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Thursday, March 14, 2013
Blogger Study
Page views: A page view is generated every time a user views a page displaying Google ads. We'll count one page view regardless of the number of ads displayed on that page. For example, if you have a page displaying three ad units and it's viewed twice, you'll generate two page views and six ad unit impressions.- Clicks: The number of times the ads were clicked on in the given reporting period.
- Page CTR (Click-through rate): The number of ad clicks divided by the number of page views.
- CPC (Cost per click): The average amount paid by the advertisers for each ad click.
- Page RPM (Revenue per mille): This is revenue per 1,000 page views. RPM = (Page views x CTR x CPC) / 1,000
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